The Cool Room.

There's one hidden place in every bottle shop that holds completely untapped potential: The Cool Room.

This random thought led to a competition where we rewarded winners with tickets to a series of live music shows from some of Gen Z's favourite artists.

Rather than a stage, we took over BWS' most untapped assets – the Cool Room (like, the actual fridge) – and threw an epic music fest/party that got chins wagging, teeth chattering and became one of BWS' biggest and most beloved annual traditions.