The Unlikely Version.

Level Two Music described this as "the hardest brief we've ever been given". Lifeblood explained it as one of the most important.

Introducing the 'Unlikely Version'. A performance made possible by life-saving donations.

A reimagining of Sia's timeless "Unstoppable", performed entirely by Australian artists and band members, including icons Ngaiire and Tina Arena, whose lives were saved by blood, plasma, platelet or stem cell donations.

This took a lot of digging, a long time in casting, and the incredible partnership of Lifeblood, MOFA, Level Two and Bang Bang Studios to bring it to life. We launched with TV, social, a music video, a Spotify and Apple Music release and national PR run.