14 / Design

M&C Saatchi · Brand Design

Bringing the agency values to life.

The Brief

BrandDesignAI

Designed a set of images that represented the agencies values in a fun unexpected way.

Values are uniquely human. So we had an interesting thought — given the chance, how would AI visualise them (with a lot of help from a human)?

Leaving us humans to focus on the one thing AI can't do with our values: live and breathe them.

Gallery

Re-imagining Agency Values — gallery image 1
Re-imagining Agency Values — gallery image 2
Re-imagining Agency Values — gallery image 3
Re-imagining Agency Values — gallery image 4
Re-imagining Agency Values — gallery image 5
Re-imagining Agency Values — gallery image 6

By the numbers

5 values

Reimagined end-to-end

25+

AI-generated concepts

Next project — 01 / Social

The R Word