The Furry Wall.

Who wouldn't want to stroke a giant furry wall on their morning commute?

To launch ART's Awaken your super monster campaign, we transformed a walkway in a new Melbourne train station into a massive, 30-meter-long corridor covered entirely in plush fur. The immense scale of this interactive installation gave commuters a fun, hands-on way to experience the massive potential of their super by running their hands along Artie the monster.